Reform UK Wales leader Dan Thomas has visited Llanelli as the party steps up its campaign in Carmarthenshire ahead of the Senedd election on May 7.
Thomas, joined by Wales Director David Thomas, spent the day with local candidates and members canvassing in Llanelli town centre, the market, St Elli Shopping Centre and on doorsteps across the area.
Gareth Beer, Reform UK’s lead candidate for Sir Gaerfyrddin and Carmarthenshire branch chairman, said the mood on the doorstep had been positive.
“There is great momentum in the county and people are pleased to speak to us and hear about our policies,” he said. “Many people see this election as an important one, and many who have been put off voting in the past are now considering Reform.”
“That’s good to hear — there is a clear shift in this area from the mainstream parties. We are relating to a diverse range of voters which other parties may be struggling to engage with.”
(Image: Reform UK)
Dan Thomas said he was impressed by the local campaign operation. “The branch has outstanding, very relatable, hard working candidates who have been, for several weeks, campaigning tirelessly, getting out there to speak to as many residents as possible,” he said.
“I was particularly pleased to support the strong Llanelli campaign, where the team is working hard to connect with local people every day and to spread the word on what Reform will do for the people of Wales.”
Reform UK Wales’s key Senedd election pledges include cutting 1p off every band of Welsh income tax, scrapping the default 20mph speed limit in built-up areas, advancing the M4 relief road, and reforming business rates to reduce the burden on independent retailers and hospitality venues.
The party also highlighted the importance of revitalising high streets, noting that Llanelli town centre was quieter than expected during the Saturday visit.
The Sir Gaerfyrddin constituency is one of the most closely watched in Wales ahead of May 7. According to the More in Common MRP we reported last week, Reform UK are projected to win two seats in the constituency on 26% of the vote, behind Plaid Cymru on 37%.
However, the latest YouGov MRP paints a more dramatic picture — putting Reform on 31% and projecting them winning three seats in Sir Gaerfyrddin, level with Plaid, and giving Labour no seats in the constituency at all. If that projection holds, both Gareth Beer and Carmelo Colasanto would be elected for Reform in Carmarthenshire.
Across Wales as a whole, the race between Plaid Cymru and Reform UK remains on a knife-edge, with the two parties tied on 29% of the vote in the YouGov model and separated by just one projected seat nationally. Reform had no seats at all in the Senedd at the last election in 2021.
The Senedd election takes place on Thursday, May 7, 2026.
