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New Neath Abbey ALDI celebrates opening with Team GB Olympian

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A brand new Aldi store in Neath opened its doors to customers this morning at 8am, with Team GB Olympic Rugby hero Sam Cross, cutting the all-important red ribbon alongside pupils from Abbey Primary School.  

The Abbey Road store is the new Aldi to open in and around Neath, and will be run by Store Manager Geraint Davies, along with a team of 25 colleagues from the local community.  

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In celebration, Team GB silver medallist Sam Cross gave away complimentary bags of fresh fruit and vegetables from Aldi’s famous Super 6 range to the first 30 customers in the queue, before delivering an inspirational virtual assembly for pupils at Abbey Primary School as part of the supermarket’s initiative, Get Set to Eat Fresh – which has already inspired over two million school children aged 5-14 years to learn more about the benefits of cooking fresh, healthy food with their families.  

Olympian Sam Cross hands out bags of super six items to customers at Aldi’s New store opening at Neath Abbey

As Aldi has been fuelling Team GB with fresh, healthy food since 2015, the silver medallist from Rio 2016 focused on the benefits of eating healthy food and the importance of exercise and believing in yourself. He also talked to pupils about his experience of competing as an Olympian and shared his challenging training regime.  

Store Manager Geraint Davies said: “It’s been a wonderful morning here at the opening of Aldi Neath. It was lovely to welcome our new customers into store, and I look forward to meeting more of the community in the coming weeks. I’m also thrilled that we’ve been able to support Abbey Primary School through our partnership with Team GB.”  

Team GB hero Sam Cross added: “I’ve had a fantastic time opening the new Aldi this morning. It was an honour to officially open the store and welcome customers inside for the first time. 

“It was great to speak with the children at Abbey Primary School about the importance of eating healthily and how it can be fun to plan and prepare meals as a family. Hopefully I’ve also managed to inspire the pupils to keep active and try different sports.”  

Olympian Sam Cross with Store Manager Geraint Davies and Aldi team members at Aldi’s New store opening at Neath Abbey

The new Aldi store offers large chillers and freezers dedicated to fresh, Welsh meat products, a ‘Food to Go’ section at the front of the store, and an exclusive section full of Health & Beauty products.  

Neath customers can also take a walk down the ‘Aisle of Aldi’, where they will find legendary Specialbuys which are available every Thursday and Sunday. During opening week, the store will be offering a wide range of toys, including Barbie colour reveal dolls for £16.99, Meccano 150-piece buckets for £19.99 and Christmas Squishmallows for £7.99. 

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Aldi’s new store at Neath Abbey

Additionally, the new Aldi store is calling on local charities and food banks in Neath to register with Neighbourly, a community engagement platform that links businesses to charitable organisations in the local community.   

Local charities that register will be able to collect surplus food and perishable products, such as fruit, vegetables and baked goods, up to seven days a week. Any charities in the area that would like to partner up with the new Aldi store should email aldi@neighbourly.com.  

The new store is located at Abbey Road, Neath, SA10 7BR and will be open Monday to Saturday from 8am to 10pm, and on Sunday’s from 10am to 4pm.

(Lead image: Olympian Sam Cross with Store Manager Geraint Davies and Aldi team members at Aldi’s New store opening at Neath Abbey)

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