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Morrisons scrapping ‘use by’ dates from milk to help customers reduce waste

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From 31 January Morrisons will scrap ‘Use By’ dates on 90 per cent of its own brand milk – and encourage its customers to use a sniff test – to help to reduce food waste in the home. 

Morrisons anticipates the move will stop millions of pints of its own brand milk from being thrown away every year. 

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‘Use By’ dates will be scrapped from Morrisons own brand British and Scottish milks, Morrisons For Farmers milks and Morrisons organic milks in store – supplied into Morrisons by Arla farmers. Morrisons South West milk and The Best Jersey milk are yet to be converted. 

Morrisons will instead encourage its customers to use a simple sniff test to check if their milk is still good to consume. The milk packaging will show ‘Best Before’ dates to indicate to customers when they should drink it by – to get the best taste. Unlike some other fresh products, drinking milk after a ‘Best Before’ date is not a food safety issue. 

Milk is the third most wasted food and drink product in the UK, after potatoes and bread, with around 490 million pints wasted every year. And milk has the largest carbon footprint of these food and drink products because its production is so resource-intensive. One litre of milk can account for up to 4.5kg of  CO2. 

Research shows fresh milk can often last a number of days past the ‘Use By’ date shown on the bottle. However UK customers are routinely throwing away milk – as they incorrectly believe the milk is unsafe to drink. WRAP estimates that 85 million pints of milk waste may be a result of customers sticking to ’Use By’ labels or ‘once opened use within’ guidance – when products may still be good to consume. 

Ian Goode, Senior Milk Buyer at Morrisons, said: “Wasted milk means wasted effort by our farmers and unnecessary carbon being released into the atmosphere. Good quality well-kept milk has a good few days life after normal ‘Use By’ dates – and we think it should be consumed not tipped down the sink. So we’re taking a bold step today and asking customers to decide whether their milk is still good to drink. Generations before us have always used the sniff test – and I believe we can too.” 

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Marcus Gover, CEO at WRAP, said: “I am delighted that Morrisons is the first UK supermarket to take this important step to help reduce household food waste – it shows real leadership and we look forward to more retailers reviewing date labels on their products and taking action. WRAP’s joint Best Practice with FSA and Defra is to only apply a ‘Use By’ date when required for food safety reasons. Applying a Best Before date to indicate quality on all other products means people have longer to use their food. Almost 300,000 tonnes of milk is wasted from UK homes each year, worth £270million, with the main reason being that it isn’t used in time. Making improvements to labelling forms an important part of WRAP’s efforts under the Courtauld Commitment 2030 to reduce household food waste. It is fantastic to see Morrisons, as a Courtauld signatory, making this change – giving people the confidence to use their judgment and consume more of the milk they buy.”

Morrisons has already scrapped ‘Use By’ dates across some of its own-brand yogurt and hard cheese ranges in 2020. 

Morrisons say they have committed to reducing food waste in stores by 50% by 2030, and say they take great care to order what it thinks it can sell and where products are close to their ‘Use By’ or ‘Best Before’ date, they are offered to customers at reduced prices.

When waste does occur, Morrisons ‘Unsold Food’ programme works with a range of partners including Too Good to Go, The Bread and Butter Thing and local food banks, charities and community groups, to ensure food can be redistributed. Where food cannot be redistributed, Morrisons use anaerobic digestion to generate electricity, which in turn contributes to renewable energy generation across the UK.

The milk sniff test: 

  • Hold the milk bottle to your nose – if it smells sour then it may have spoiled
  • Look at your milk – if you can see that it has curdled then it is not right. 

How to make your milk last longer:

  • Put your milk in a cool bag when bringing it back from the supermarket
  • Refrigerate your milk as soon as you get your shopping home
  • Maintain your fridge at between 1- 4 degree Celsius
  • Never drink from your milk bottle
  • Close your milk bottle immediately after use
  • Do not leave your milk out of the fridge.
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Food & Drink

Winner winner, weekday dinners: Morrisons introduces midweek dinners for under a fiver in its cafés

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Amidst the cost of living crisis, supermarket giant Morrisons is introducing a ‘meal of the day’ for under a fiver to its cafés nationwide.

Every weekday from 3pm, a ‘Daily Special’ will be discounted, offering a saving of up to £3.89 on the individual product price.

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The meal on offer will rotate each day and customers can choose from British roast chicken served with chips and coleslaw, a hearty chicken tikka masala, a 9-piece breakfast brunch, a succulent British cheeseburger served with chips and coleslaw and the ultimate beer-battered fish and chips.

The offer includes a drink and vegetarian alternatives are also available.

Each meal will be priced at £4.99, which the supermarket chain says makes them cheaper than the same evening meals at Wetherspoons, Harvester and Beefeater.

Morrisons also say that kids can also eat free all day with the purchase of any adult meal, meaning a family of four can enjoy a meal out together for just £9.98.

Ali Lyons, Head of Morrisons Cafés, says: “We know how hard it is for our customers at the moment and we want to make sure they are still able to enjoy a meal out, even on a budget. We’ve handpicked these favourites so that no matter what day it is, our customers can enjoy a saving.”

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Morrisons £4.99 offer will be available in its 406 cafés nationwide after 3pm every weekday. The ‘Daily Specials’ on offer are:

MondayRoast Chicken served with Chips & Coleslaw or Cheese & Onion Quiche served with Chips & Coleslaw 
TuesdayChicken Tikka Masala or Mac ‘n’ Cheese 
WednesdayBreakfast Brunch or Full Vegetarian Breakfast 
ThursdayCheeseburger served with Chips & Coleslaw  or Vegetarian burger served with Chips & Coleslaw 
FridayUltimate Fish & Chips

(Lead image: Morrisons)

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Food & Drink

Proposal to ban tea and coffee for under 16s in Wales branded ‘illiberal’

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photo of person s hand pouring liquid to cup

Proposals to consider banning the sale of tea and coffee to under-16s in Wales have been labelled ‘outrageously illiberal’ by the Welsh Liberal Democrats.

The Welsh Labour Government reportedly confirmed that it is considering the move as part of plans to make young people healthier and stop rising obesity rates.

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The move comes as the Welsh Government raise concerns of the rising consumption of high-caffeine energy drinks among young people is also causing concern about the effects on their education.

Commenting Welsh Liberal Democrat Leader Jane Dodds said: “It is beggars’ belief that this is even under consideration.

“We are all aware obesity is a serious problem in Wales and it is important that we take action to reduce the levels across Wales.

“However, it doesn’t take an expert consultation to realise that tea and coffee are not responsible for high obesity levels.

“It would be outrageously illiberal to ban the sale of coffee and tea to under 16-year-olds, something which they regularly drink themselves at home.”

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(Lead image: Elina Fairytale / Pexels.com)

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Food & Drink

Tesco makes it even easier for Swansea shoppers to help local food banks and charities

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Tesco is making it easier than ever for shoppers to give a helping hand to food banks and charities feeding people in their local community, with ready-prepared donation bags at local stores in Swansea this summer.

The Tesco Food Collection is taking place in every large Tesco store across the UK from Thursday, June 30 until Saturday, July 2, and shoppers are being urged to donate long-life food to support local food banks in the Trussell Trust’s network and thousands of frontline charities supplied by FareShare. Tesco will top up all food donations made during the collection with an extra 20% cash donation to support the two charities.

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The pre-filled donation bags, available during the collection, will contain items that are most-needed by the local Trussell Trust foodbank or frontline charities supplied by FareShare. Shoppers will be able to scan the contents at the till as part of their usual shop before dropping the bag into the food collection donation trolley.

It is one of a number of new ways that customers can give their support during this summer’s food collection. Shoppers can also for the first time round up their bill at the checkout to make a small donation to both the charities.

From this week it is also easier for customers who shop in Express stores to support the charities, with new permanent donation points being placed in every Tesco Express store in the UK for the first time, meaning shoppers will now be able to donate at Express stores year-round. Shoppers can also donate their Tesco Clubcard points online to either of the charities.

Tesco’s Pre-filled donation bags

Tesco Head of Community Claire de Silva said, “This collection marks ten years of us working with the Trussell Trust and FareShare. During that decade our customers have been amazingly generous, donating more than 100 million meals during our food collections and at permanent collection points in stores. This summer we wanted to make it even easier for customers to donate as we know that every can donated really does help.”

Donations are more important than ever as the charities have reported increasing need for food.

Sarah Germain, CEO at FareShare Cymru, said: “Our charities are telling us that the need for food has vastly increased as a result of the cost-of-living crisis, and over the last year we’ve continued to deliver four meals every second to people facing food insecurity across the UK.

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“That’s why we would be immensely grateful to anyone who is able to donate a bag of pasta or tin of vegetables over the Tesco Food Collection weekend – your generous donations will help us continue providing vital support to families struggling to cope this summer.”

Danni Malone, Director of Network Programmes and Innovation at the Trussell Trust added: “Every year, we are amazed by the generosity of Tesco customers who donate to the Food Collection.

“We know that many families on the very lowest incomes have been forced to the doors of food banks to get by, as the nation faces a rapid rise in the cost of living and continues to recover from the devastating effects of the pandemic. So, once again, we are calling on shoppers to give generously and make a difference to people who need our support over the coming weeks and months.”

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