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Travelodge looks to open 15 new hotels in Wales

The budget hotel chain currently operates 26 hotels in Wales, but has its sights set on expanding further.

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Travelodge on Princess Way in Swansea

The 15 new Welsh sites are part of a planned huge 300 hotel expansion, with 8 hotels planned to open in 2023 and 80 in the next 5 years.

The announcement came as part of Travelodge’s annual financial statement, which saw the budget hotel chain report record profits following the end of the pandemic.

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Jo Boydell, Travelodge Chief Executive said: “Travelodge delivered an excellent trading performance in 2022, with record profits and revenue growth. The market recovered, with strong demand for events and short staycation breaks throughout the year as well as for essential business travel and we continued to outperform the Midscale and Economy segment.

“We pursue a clearly defined UK growth strategy and are targeting new hotels in 300 locations across the country. We continue to evolve our brand offering and we are making good progress in upgrading our estate to the new premium budget-luxe hotel design that we launched last year. This includes our next generation room concept and a new contemporary look for our Bar Cafes and receptions.  Initial customer and commercial  feedback for this new design has been positive. We also launched our sustainability strategy, ‘Better Future’, which sits at the heart of our business.

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“Whilst the current macro-economic environment creates some uncertainty, the budget hotel segment has proven resilient as consumers  continue to search for great value options within the marketplace – such as those offered by Travelodge.  Looking ahead, we remain confident in the long-term prospects for Travelodge and excited about our future growth opportunities.”

Here’s where the new hotels in Wales are planned

  • Abergavenny
  • Aberystwyth
  • Barry, Cardiff West or Penarth
  • Brecon
  • Bridgend
  • Cardigan
  • Carmarthen
  • Cwmbran
  • Haverfordwest or Fishguard
  • Newport
  • Pontypridd or Rhondda
  • Pwlleli
  • Swansea
  • Tenby
  • Torfaen or Blaenau Gwent
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