£500k gym deal pumps new life into Llanelli fitness scene

Three Carmarthenshire gyms have been snapped up in a £500,000 deal that’s launched a brand‑new fitness name — Hyve Gym.

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New Hyve Gym owner Ioan Jones (left) with solicitor Greg George of Peter Lynn and Partners, celebrating the £500k acquisition of three Carmarthenshire gyms.

Led by local entrepreneur Ioan Jones, the takeover brings together gyms in Llanelli, Trimsaran and Burry Port, with all sites staying open and memberships, staff and services continuing as normal.

The new Hyve Gym brand promises slick strength equipment, functional fitness zones and a packed timetable of classes — from indoor cycling and group training to conditioning and circuits.

Jones says he’s ready to grow the brand and keep the community at the heart of it: “Buying three gyms at once was a major step. I wanted a legal team who could guide me through every stage — and Peter Lynn and Partners did just that.”

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No disruption, no downtime

The deal was wrapped up in just seven weeks, with Peter Lynn and Partners Solicitors handling the legal side — including lease transfers, TUPE staff arrangements and protection of existing memberships.

Greg George, James Lewis Hyndman and Rob Cherry led the negotiations, with funding from the Development Bank of Wales.

George said the team worked fast to keep everything running smoothly: “Each gym had its own lease, so we had to complete three assignments at the same time as the funding drawdown. We made sure the transition was seamless.”

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What’s next for Hyve Gym?

Jones says the focus now is on expanding the timetable, upgrading equipment and building a fitness community that works for everyone — from first‑timers to seasoned lifters.

All three gyms are open with extended hours, accessible layouts and a growing list of classes.

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