Landmark opening in the city centre
The new HQ was officially opened on Friday 5 December, with Pension Minister and Swansea West MP Torsten Bell cutting the ribbon alongside civic leaders and Veeqo staff.
Bell described Veeqo as “a true Welsh success story” and said the company’s commitment to apprentices and interns showed how global investment could deliver for local communities.
The building, developed by Swansea Council and part‑funded by the Swansea Bay City Deal, is designed to attract tech, digital and creative companies. Veeqo is now one of its anchor tenants.
From start‑up to global player
Founded in Swansea in 2013 by Matt Warren, Veeqo provides free shipping and inventory management software used by more than 100,000 businesses worldwide.
Since being acquired by Amazon in 2021, the company has trebled its workforce to more than 200, with half now based at the new Kingsway site.
Warren told Swansea Bay News the expanded office “enables us to continue building services which make it easier for entrepreneurs and businesses to sell around the world,” adding that he was proud to see highly skilled tech jobs created in Wales.
Amazon’s investment
Amazon has already invested £60 million in Swansea since 2022 and says it will commit a further £100 million through to 2032, taking total investment past £150 million.
John Boumphrey, UK Country Manager at Amazon, said the new HQ represented “our long‑term commitment to Wales” and pointed to Veeqo’s growth from 60 to over 200 staff as evidence of Welsh talent and ambition.
Civic and government reaction
Welsh Government Cabinet Secretary for Economy Rebecca Evans MS said the expansion “creates high‑quality jobs and opportunities for our young people, whilst supporting businesses across Wales and beyond.”
Swansea Council Leader Cllr Rob Stewart called the HQ “tremendous news for Swansea,” describing Veeqo as “a business born here, grown here, and now thriving internationally under Amazon.” He said the Kingsway development could eventually house up to 600 workers, boosting footfall and supporting city centre traders.
Wider impact
The Kingsway scheme is part of a wider push to attract tech and creative industries to Swansea. Beyond jobs and investment, Veeqo and Amazon also support local initiatives including coding workshops, women’s tech meetups, and the Cwtch Mawr Multibank in Swansea, which has provided more than 800,000 products to families in need.
