Held over the weekend at the iconic links course in Porthcawl, the championship became the largest women’s sporting event ever staged in Wales, with fans flocking to the coast despite challenging weather conditions.
Broadcast live on Sky Sports, the tournament achieved its highest-ever average audience for the first two rounds, while YouTube views surged by 144%, and Instagram engagement hit an all-time high on Saturday. Organisers also reported a 316% increase in followers on the event’s social channels.
The dramatic coastal setting proved a hit with viewers and players alike, with tournament winner Miyu Yamashita praising the natural beauty of the venue:
“To be able to be here, in the nature and in the countryside, was something that I was looking forward to, and something that was great to experience.”
The event also made a strong impression on younger fans, with 2,500 children attending — around 5% of the total audience — contributing to a vibrant, family-friendly atmosphere.
Cllr Neelo Farr, Cabinet Member for Economic Development, Planning and Housing, said:
“The 2025 AIG Women’s Open has been another resounding success, and has brought in thousands of visitors to help boost the local economy while showcasing Porthcawl to an international audience. It joins the likes of the Elvis Festival, the Seniors Open and Porthcawl 10K in showing what the town and the wider county borough have to offer.”
She added:
“An immense amount of planning goes into the staging of an event like this, and I would like to thank everyone who has helped to make it such a big success, especially all of the volunteers.”
