The work will be carried out by Deliveroo-style repairs start-up Sojo, and its in-house team of tailors, with prices starting at £5. M&S garments can be shipped off for repairs and returned to their owners within a 10-day period, according to the retailer’s plans.
The move comes as retailers try to encourage more sustainable habits among their shoppers.
Sojo launched during the Covid pandemic in 2021with a mission to make repairing, not simply replacing, clothing more mainstream.
M&S have said its partnership with Sojo aimed to provide customers with ways to extend the life of their clothing.
Richard Price, the managing director of clothing and home at M&S, said:
“At M&S, exceptional quality products are at the heart of everything we do, and we want to ensure that all our clothes are too good to waste.
“Through the launch of our repair service, we’re making it even easier for customers to give their clothes another life, whether they are using our new repair service or longstanding clothes recycling scheme.”
Josephine Philips, the founder and chief executive officer of Sojo, said:
“It has always been a core mission of ours at Sojo to make repairing clothes mainstream and to extend the life of as many garments as possible.
“I’m so excited that M&S has chosen to launch a repair service with us at Sojo as it’s an incredibly big step towards that mission.
“As a brand that has remained a firm constant in almost every household and wardrobe in Britain, this partnership with truly bring easy, accessible and convenient repairs to the masses.”
(Lead image: Elliott Brown / Creative Commons 2.0)
