Swansea City has confirmed that Snoop Dogg—one of the world’s most recognisable music artists—has officially joined the club’s ownership group as a co-owner and investor.
The announcement follows a wave of speculation after the rapper helped unveil the club’s 2025-26 home kit last weekend, sparking a social media frenzy and playful comparisons with Wrexham’s Hollywood co-owner Ryan Reynolds. The full story of that reveal is available in our earlier coverage: Snoop Dogg sparks buzz with Swansea City kit reveal.
Now, the club has confirmed that Snoop’s involvement goes far beyond the shirt.
“My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City,” said Snoop Dogg. “The story of the club and the area really struck a chord with me. This is a proud, working-class city and club. An underdog that bites back, just like me.”
A global name with local ambition
Snoop Dogg—real name Calvin Broadus—has sold more than 35 million albums worldwide and earned 17 Grammy nominations. He’s also a lifelong sports fan, having served as a FIFA video game ambassador and frequently appeared in football shirts from clubs around the world.
His decision to invest in Swansea City comes just months after Croatian football legend Luka Modrić joined the club’s ownership group. Together, the high-profile additions are expected to help boost the club’s commercial reach, global visibility, and on-field ambitions.
“We’re delighted that putting on a Swansea shirt has proven to be the right fit,” said the club’s ownership group. “Snoop’s colossal global fanbase will help us raise the club’s profile and create new opportunities.”
Mural unveiled at Swansea.com Stadium
To mark the occasion, a mural of Snoop Dogg—created by artist Hasan Kamil—has been unveiled in the West Stand of the Swansea.com Stadium. The artwork celebrates the rapper’s new role and his connection to the club’s identity.
Chief Executive Tom Gorringe added:
“It is very exciting for us to formally welcome Snoop Dogg as a co-owner and investor. He’s passionate about this project and helping us raise the profile of the club to as wide an audience as possible.”
Snoop himself closed his statement with a nod to the Jack Army:
“I’m proud to be part of Swansea City. I’m going to do all I can to help the club, and I look forward to getting to know all my YJBS.”
