The partnership between the Swans and Football Taverns Ltd will see ‘The Swansea Jack’ open ahead of the start of
the 2025-26 campaign, with the new bar to be located at Salubrious Place, Little Wind Street, opposite the Swansea Museum and Morgan’s Hotel.
The bar’s name is a direct nod to the pub of the same name which was located near the club’s former home at the Vetch Field, and was a popular matchday haunt for many Swansea City fans.
The Swans say the new dedicated space for supporters will offer a unique experience blending live sport, great food and drink, and the unmistakable history, heritage and spirit of Swansea City and the Jack Army.
The club also plans to hold regular exciting additional events for fans to attend at ‘The Swansea Jack’, including chances to meet current and former Swans’ heroes, while live sport and Swansea City content will be shown on the big screens every day.
Swansea City’s head of commercial, Richard Morris, said: “We’re delighted to share these exciting plans on our new city centre venue, ‘The Swansea Jack’. Working alongside Dal Dhillon and his team of experts at Football Taverns means we’ve created a space that Swansea fans can enjoy and call their own, not only on matchdays, but throughout the week. We have exciting plans about how we’re going to use the venue, and we’re excited to welcome you all to ‘The Swansea Jack’ when we open our doors.”
Football Taverns’ Dal Dhillon added: “We’re thrilled and proud to be opening our newest venue in partnership with Swansea City. ‘The Swansea Jack’ is more than just a sports bar, it’s a vibrant hub where the fan community can come together and celebrate their shared passion. It offers the fans a home outside of the stadium to indulge in every day, not just matchdays. It’s a place where they can enjoy the rich history of the club and share every unforgettable moment on and off the pitch. We’re excited to be opening our doors to the Jack Army for the 2025-26 season.”
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