The club unveiled a preview of the new home shirt on Saturday night with a photo of the rapper proudly modelling the kit, in what appears to be a playful dig at Wrexham AFC’s own launch.
Co-owner Ryan Reynolds had earlier posted a snap of himself in Wrexham’s new strip, captioned: “Dog not included.” Swansea’s cheeky reply? “Dogg included @SnoopDogg. Nuthin’ But A Wales Thang, the Jacks are ready. We’re the Pride of Wales.”
Hereeeeee we go 👊🏿👀 @SwansOfficial https://t.co/345qsqSww8
— Snoop Dogg (@SnoopDogg) July 12, 2025In a follow-up video, Snoop gave the Swans his seal of approval: “Hail to Wales and to Swansea City. It’s your boy big Snoop Dogg… Coming to a hood near you. Oh yeah, these are the new jerseys.”
The move has ignited speculation online, with some wondering whether the Gin and Juice hitmaker might be eyeing a deeper connection with the club. While there’s no confirmation of any investment, Snoop’s long-standing love of football is well documented—he’s previously been spotted in kits from Burnley, Norwich, QPR, Liverpool, Manchester United, and even Cardiff.
The shirt itself is a subtle evolution of last season’s design, featuring a retro-style circular badge and a black-and-white tiled trim on the sleeves and collar. A release date hasn’t yet been confirmed, but with Swansea’s pre-season opener against Stevenage in Spain fast approaching, fans won’t have to wait long to see it in action.
Dogg included @SnoopDogg
Nuthin’ But A Wales Thang, the Jacks are ready.
We’re the Pride of Wales. July 12, 2025
— Swansea City AFC (@SwansOfficial)
July 12, 2025
Fan Reaction: Snoop Steals the Show
Swans fans had plenty to say—ranging from laughter to love for the unexpected twist:
- “Snoop Dogg in a Swans shirt? Never thought I’d see the day. Absolute scenes 🔥”
- “This is unreal. Snoop repping the Jacks—what a time to be alive.”
- “Swansea City just won the internet. Snoop Dogg in the new kit is iconic.”
- “Forget the kit, I’m buying it just because Snoop wore it. Marketing masterclass.”
- “Snoop Dogg saying ‘Hail to Wales’—I’m framing that video.”
Others reacted to the kit itself with some classic Welsh humour:
- “Nagged for the last 3 weeks if it’s coming out by my boy… shown him this picture and he’s not impressed with the shirt. Now pinning his hopes on the away shirt.”
- “The kit is boiling p**s amongst Jacks on the Twitter post.”
- “Where’s our kit, we want the new kit! Kit is released. No! We don’t want that kit!”
- “I thought it was Bill Cosby.”
- “Looks useful for directing traffic.”
Regardless of design debates, one thing is certain—Swansea City’s latest launch has sparked plenty of buzz.
