The Entertainer opens new store in Swansea’s Quadrant Shopping Centre

The fastest-growing, family-owned high street toy retailer, The Entertainer, is opening a brand-new store in Swansea’s Quadrant Shopping Centre this October.

The store, which will be located in the St David’s Arcade side of the centre, opposite Superdrug, is already planning an exciting opening day of celebrations which will take place on Saturday, October 2.

Shoppers will be treated to a free gift with every purchase and have the chance to enter a range of competitions and giveaways, including lucky dip gift cards. Popular characters including characters from the Early Learning Centre and Jack, The Entertainer’s mascot, will visit throughout the day and children can take part in toy demonstrations as part of the opening day activities. A balloon artist and face painters will also be in-store, adding to the family fun.

The Entertainer is one of the UK’s leading toy retailers, with more than 170 stores. As well as a strong physical presence on the high street, The Entertainer also has a successful website, which offers a 30-minute click and collect service in store. With toys for all ages, and brands such as Barbie, LOL Dolls, Lego and Disney available, The Entertainer will a great addition to the retail offering in the Quadrant.

Toy store The Entertainer is opening a new outlet at Swansea’s Quadrant Shopping Centre

Lisa Hartley, Quadrant Shopping Centre Manager comments: “The Entertainer is a prestigious and much-loved brand, and we are thrilled to welcome them to the Quadrant. In what has been an extremely challenging time for retail across the board, we are proud to bring a new retailer to the centre and we are confident it will become a firm favourite with children and families.

“The large unit on St David’s Arcade is easily accessible via the bus station and is a vibrant part of the centre with a wide range of retailers like Trespass, Superdrug and Holland & Barratt represented there. The opening weekend sounds like a wonderful celebration and we look forward to working closely with The Entertainer to make this a great success.”

Craig Lowe, Events Coordinator for The Entertainer comments: “We are really looking forward to launching our 172nd store in Swansea. We are currently recruiting people to join our team at the Quadrant store. We were ranked 49th in the Sunday Times 100 Best Companies to Work For 2019 list and we hope to attract a talented team of toy enthusiasts to join us here in Swansea.

“We can’t wait of our opening day on Saturday, October 2 and we would encourage everyone to come down and take part in the activities.”

The Entertainer is currently recruiting for both full time and part time sales assistants. For more information or to apply visit

(Lead image: Ginger Pixie Photography)

1 reply »

Leave a Reply