Iconic Swansea breakfast venue Uplands Diner put up for sale

The home of the ‘Megabeast’ breakfast Uplands Diner has been ‘reluctantly’ put up for sale as owner Lance Parude looks to retire after a period of ill health.

The iconic Uplands business is being advertised by specialist advisors HiltonSmythe for £299,995.

The diner remains open while the sale process is underway.

Uplands Diner has been a local landmark for the past 30 years and has seen a resurgence in popularity in recent years.

The venue is famous for its MegaBeast breakfast, which features an incredible 10 rashers of bacon, 8 sausages, 5 fried eggs, 4 slices of bread and butter, 4 slices of toast, 4 slices of fried bread, 2 slices of black pudding, 2 hash browns, bubble and squeak, tomatoes, beans, mushrooms and chips.

Hairy Bikers, Si King and Dave Myers made an appearance at the eatery in 2015 as part of one of their famous TV road-trips.

Frankie Fryer also filmed part of a sketch for Soccer AM in the diner when Swansea City was in the Premier League.

Specialist sales agents HiltonSmythe say the diner generates a turnover of around £830,000 and are expecting a high level of interest in the sale.

HiltonSmythe say: “The business is now being sold, albeit reluctantly and with a heavy heart only due to the vendors wish to enjoy a well-earned retirement. He is keen to see his beloved food delivery service passed to an ambitious and entrepreneurial new owner (s) who can take this already thriving business to the next level.

“Post-lockdown, our clients decided to alter their business model, to make it easier to manage. They decided that having operated online only for such a long-time during lockdown, they would keep the business online, and not return to indoor customer dining.

“With both our clients in their 50s, it seemed the right time for them to make this change. Our clients also had a bespoke take-away counter constructed with a small waiting area- where customers could wait for their orders.

“The area is enjoying a renaissance in popularity, and has even been compared to Notting Hill, as an up and coming “trendy” area, where there are lots of food and drink establishments.

“The business currently has a licence to serve alcohol up until 12:00 midnight. The business has been known as its current trading name for 30 years and is regarded as one of the cornerstones of the local community.”

The business is being sold on a leasehold basis with 5 years remaining on the renewable lease. The rent is £4,513.86 per month.

(Lead image: HiltonSmythe)