Parents warning over ‘Huggy Wuggy’ teddy bear videos that sing of hugging and killing

Parents are being urged not to let their children watch terrifying TikTok and YouTube videos of killer teddy ‘Huggy Wuggy’

The warning, from SAMHI Suicide Prevention and Awareness Initiative has been echoed by Police forces around the country.

Looking like a horror version of a Sesame Street puppet, Huggy Wuggy is not aimed at children. He’s a character from an adult online game known as Poppy’s Playtime.

Poppy Playtime was created by MOB Games and is a horror survival game. Huggy Wuggy is one of the main villains and appears as a furry blue monster with razor sharp teeth.

But as the game has becomes a viral hit, the characters have appeared in numerous stand-alone YouTube, Roblox and TikTok videos.

One of the most popular videos features the teddy bear, singing about “hugging and killing” and asks those watching to “take their last breath”.

Police have issued a warning over the character after some kids have been seen recreating the bear’s actions on the playground.

One line says: “I could hug you here forever, til you breathe your last breath together.”
It continues: “My teeth sharp and ready, in my grasp, yeah they’re deadly”.

The blue bear also invites people to “lean in for a spine-breaking embrace”.

In issuing the warning, the SAMHI Suicide Prevention and Awareness Initiative say: “If your child hasn’t mentioned Huggy Wuggy or Poppy Playtime, don’t name it. You may pique their curiosity which in turn could lead to them searching out the content for themselves on platforms they might have access to.

“If you hear a child in your care mention Huggy Wuggy, pause and remain calm. It could be that they have overheard conversation about in school or online, it doesn’t necessarily mean they have viewed content or have a full understanding of who Huggy Wuggy is.

“Ask them about the content they enjoy watching online, and if anything they’ve seen has ever made them or their friends upset or scared.

“If they have seen anything upsetting, reassure them that they are safe. It’s important children know they can come and speak to you without fear of judgement. If necessary, ask them to show you the video or game, and follow appropriate reporting procedures if you are concerned.

“If your child is having nightmares or is anxious about something they’ve watched, it’s important to have a conversation about expressing their feelings.”

(Lead image: YouTube)