The Scarborough based family-owned department store group W Boyes & Co Ltd opened its doors late last year and has made waves in the town centre according to the council.
This marks the 87th Boyes store in the UK and the very first store in Wales.
The store sells a range of goods including everyday essentials, fashions and footwear, household goods, craft and hobby items, electrical, DIY and leisure products.
Wilko closed its St Elli Centre store in August 2022, with its second store remaining open in the out-of-town Trostre Retail Park until the chain went into administration in September 2022.
Boyes opened in the St Elli Centre unit in December 2024.
Carmarthenshire County Council’s Cabinet Member for Regeneration, Culture, Leisure and Tourism, Cllr Hazel Evans commented: “It is wonderful that Boyes have chosen Llanelli for its first store in Wales and taking up permanent residence in the St Ellis Centre.
“The store was once home to Wilko before its closure, so it is great to see this impressive shop front in use again, welcoming visitors and shoppers. I hope the store goes from strength to strength”.
(Lead image: Carmarthenshire Council)
