The products — including toothpaste, soap, deodorant and laundry detergent from names such as Colgate, Johnson & Johnson, Neutrogena, Sanex and Palmolive — will be channelled through the Swansea‑based Multibank, run by charity Faith in Families, to support households struggling with the cost of living.
Local distribution from Swansea
The donations are being coordinated with support from Amazon’s Swansea Bay fulfilment centre, which is working with supplier partners to deliver the items. Families referred to the Cwtch Mawr Multibank will receive the products free of charge.
Research commissioned earlier this year found that nearly one in four adults in Wales worry about paying for basic hygiene products, while 14% have already cut back or gone without.
What it means for families
Cherrie Bija, Chief Executive of Faith in Families, said:
“We work with organisations supporting some of the most vulnerable people who find themselves in desperate need, often through no fault of their own. The products we receive through the Multibank and Amazon partnership make a huge difference — whether that’s having toothpaste to clean children’s teeth or blankets to stay warm.”
National network, local impact
The Cwtch Mawr Multibank is part of a UK‑wide network co‑founded by former Prime Minister Gordon Brown and Amazon. Since 2022, Multibanks have provided more than 12 million essential items to over 800,000 families nationwide.
The current campaign runs until 12 November, with every two qualifying products purchased on Amazon.co.uk triggering a third item donated to the Multibank at no extra cost to customers.
Amazon’s view
Eugenie Teasley, Head of Impact at Amazon UK, said:
“As winter draws closer and families face increasingly difficult times, we wanted to team up once again with our partners in support of The Multibank in Wales and across the UK. The You buy. We donate campaign offers Amazon customers the opportunity to make a huge difference to the lives of families in need while buying their everyday essential items.”
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