Swansea Bay News has worked with leading removal comparison website Compare My Move to report on which Welsh towns and cities were the most popular among movers in the past year.
We analysed the population figures of towns and cities with more than 15,000 people living there – and how that figure has changed over the past year.
| Rank | Built-up area | Population | Percentage 2023 | Percentage 2022 | Percentage Change |
| 1= | Cardiff | 348,535 | 30.8% | 31.6% | -0.80% |
| 2↑ | Swansea | 170,085 | 14.2% | 10.5% | +3.70% |
| 3↓ | Newport | 130,890 | 13.6% | 14.4% | -0.80% |
| 4= | Bridgend | 51,760 | 5.7% | 6.5% | -0.80% |
| 5↑ | Pontypridd | 31,900 | 3.4% | 3.1% | +0.30% |
| 6↑ | Cwmbran | 47,090 | 3.3% | 2.7% | -0.60% |
| 7↓ | Barry | 56,605 | 3.2% | 4.1% | -0.90% |
| 8↑ | Wrexham | 44,785 | 3.0% | 2.7% | +0.30% |
| 9↓ | Caerphilly | 33,105 | 2.9% | 3.5% | -0.60% |
| 10↑ | Llanelli | 42,155 | 2.7% | 2.1% | +0.60% |
Of all the people who moved to a Welsh town or city in 2023, 30.8% of them moved to Cardiff. The capital city, therefore, takes the top spot for the most popular Welsh city to move to in 2023, comfortably beating Swansea by a percentage difference of 16%. However, although the Welsh capital has retained its top spot from 2022, it has seen a 0.8% decline in people deciding to move there.
The majority of Cardiff’s mover decline was taken on by Swansea, which saw the largest year-on-year increase in people moving to the city in 2023 at 3.7%. This increase helped Swansea surpass Newport as the second most popular Welsh city to move to in 2023. Newport itself saw a slight decline and dropped to the third most popular Welsh town or city to move to last year.
Bridgend came in fourth position with 5.7% of movers heading to the town.
Llanelli rounded out the top 10 most popular places to move to, seeing an increase in the percentage of movers heading to the town in the past year.
Llanelli has city ambitions of its own, with the local chamber of trade and commerce recently mooting a bit for the town to chase city status. This hasn’t been a universally welcomed proposition however, with local opposition politicians calling for “clarity” on the bid.
Why Have We Seen These Changes?
When we compare the trends of which cities people are moving to with the average house price of those cities, we can see that the most expensive cities, Cardiff and Newport, saw a decline in people moving there from 2022 to 2023. Yet, the three cheaper cities for home buyers saw a larger increase in people moving there.
| City | Average House Price |
| Cardiff | £287,829 |
| Swansea | £198,040 |
| Newport | £240,228 |
| Wrexham | £192,345 |
| Bangor | £229,293 |
Of the top 3 most popular cities to move to in Wales, Swansea has the cheapest average house prices, over £42,000 cheaper than the Newport average and just under £90,000 cheaper than Cardiff.
2023 also saw the highest mortgage interest rates in 20 years, with an average high for a 30-year fixed mortgage being 8.45%. This would fuel a reluctance to buy, especially when it comes to the more expensive properties. It is, therefore, no surprise that Swansea was a popular destination, and why Cardiff and Newport saw a fall.
What’s In Store For 2024?
Mortgage rates have since dropped slightly and are not at the same peak they were in the highest parts of 2023. UK house prices rose 0.7% month-on-month in January and saw a further recovery in the annual rate of change, with prices down just 0.2% compared with a year ago, according to the latest Nationwide house price index. This shows a positive direction for the housing market, and people are buying more houses.
Compare My Move has seen a significant rise in people enquiring about conveyancers between December 2023 and January 2024, seeing a 110% total increase in enquiries.
Even with these positive signs, it’s hard to predict exactly where the housing market will be in 2024.
Compare My Move Founder and property expert Dave Sayce had this to say on which Welsh cities people will favour in 2024: “People would’ve put off moving home in 2023 due to the high mortgage rates, and therefore we are going to see an influx of movers in 2024. However, although mortgage interest rates have decreased slightly, we are still seeing a Bank of England base rate of 5.25% so it’s likely people will still be targeting cheaper properties and cities.
This being said, I predict that we will continue to see a rise in the percentage of people moving to Welsh cities, ending up in Swansea and that Newport will also see a rise. Although more people will move to Cardiff in 2024 than in 2023 from more expensive cities such as Bristol or London, I suspect that we will see a decrease in the percentage change when it compares to other Welsh cities.”
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