A family laundry firm in Pembroke Dock is to take on 15 more staff as it fits out a new site with energy-saving machines.
Snow White Laundries, which has been washing since 1968, is spending £1.69m on the equipment.
Director Leighton Milling said: “We already employ 33 people and have ambitious plans to grow our workforce to 50 as we continue to expand.”
Part of the cost is being met by the Welsh Government’s Economy Futures Fund. The size of the grant has not been published.
What Snow White Laundries is buying with £1.69m
The government describes the machinery as “zero stream” equipment, and says AI-controlled systems will recover energy that would normally be lost.
It says that will cut the laundry’s gas use by 40% and significantly reduce the water it uses.
Milling said the new Pembroke Dock building had cost £4m.
The aim, he said, was “one of the most energy-efficient and environmentally responsible commercial laundries in the UK”.
The company does both commercial and domestic laundry. The government says the expansion will make it one of the biggest independent laundry firms in the UK.
Adam Price: firm could not have invested ‘for several years’ without grant
The minister behind the fund is Adam Price, the Plaid Cymru MS for Sir Gaerfyrddin and Cabinet Minister for Enterprise, Connectivity and Energy.
He said: “Without our support, Snow White Laundries would not have been able to invest in this technology for several years.”
Price added that the firm could now cut its emissions while “creating quality jobs at the same time”.
Last month he welcomed £251,545 for batteries at Skanda Vale near Llanpumsaint, paid for by the government’s Ynni Cymru scheme.
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