In a multi-year partnership, VX3 will take over retail operations at Parc y Scarlets and online, marking a significant step forward for both the club and the brand.
This deal holds special significance for VX3, which was originally founded in Cross Hands in Carmarthenshire.
Beyond providing high-quality kit and retail services, VX3 and the Scarlets say they are committed to engaging with clubs in the community, helping foster grassroots rugby and strengthening ties across the region.
Dylan Petche, Director at VX3 said:
“This partnership represents a major milestone for VX3, and we are incredibly proud to be working with a club that shares our passion for excellence, community, and the future of Welsh rugby.
“We look forward to an exciting future together!”
The club says Scarlets supporters can look forward to an exciting, fresh range of jerseys and leisure and training wear, which will be unveiled over the summer.
Scarlets Managing Director Jon Daniels said:
“We are delighted to welcome VX3 as our new kit and retail partners. They are a company who started out just a few miles away in Cross Hands and share our same values and pride in our community.
“We can’t wait to unveil the new designs for the 2025-26 season and are looking forward to working closely with VX3 on a number of exciting projects over the coming months.”
Scarlets Head of Commercial Garan Evans added:
“It has been fantastic to work with Dylan and the team on the new jerseys and the training and supporters range over the last few months and our fans can also expect exciting changes to the retail experience at Parc y Scarlets.”
The new partnership will see all Scarlets Season Ticket Holders receive 10 percent off all merchandise at the VX3 Club Shop at Parc y Scarlets when it opens in July, ahead of the 2025-26 season.
[Lead image: Scarlets Rugby]
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