Swansea City have announced a long-term investment partnership with a major US firm.
The Championship club have struck a deal with Shamrock Capital, a Los Angeles-based investment firm that specialises in media, sports and entertainment.
Swansea said Shamrock had committed “significant capital” to support the club’s growth and future commercial plans.
The club did not disclose how much Shamrock is investing, or what the firm receives in return.
The investment comes from Shamrock’s Content arm, which finances music and entertainment rights — including, in 2020, the master recordings of Taylor Swift’s first six albums.
The firm traces its roots to 1978, when its predecessor was founded as the family investment company of the late Roy E. Disney, nephew of Walt Disney.
Swansea’s controlling owners, Brett Cravatt and Jason Cohen, said they were pleased to partner with Shamrock.
“We are very pleased to partner with Shamrock Capital in what we believe will be a highly productive relationship for Swansea City,” they said.
They said Shamrock’s expertise across media, entertainment and sport “will be invaluable” in helping the club meet its business goals.
Jason Sklar and Patrick Russo, partners at Shamrock Capital, said they had followed Swansea’s progress closely.
“Swansea is a club with a rich history and a passionate community behind it, and we believe it is well-positioned to build on its commercial momentum and growing global profile,” they said.
Nick Khoury, a principal at the firm, said the club was “exceptionally well-positioned to strengthen its commercial platform and expand its global fan base”.
The deal is the latest sign of growing US interest in the Swans, who in recent months have added a string of high-profile American backers including Snoop Dogg and Martha Stewart.
It also comes against a challenging financial backdrop. The club’s most recent accounts showed a £21.6m loss for the 2024-25 season, with the owners having injected £21m to keep it on a sound footing.
Swansea finished last season in the Championship and will be looking to push towards the upper half of the table in the new campaign.
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