A Swansea advertising company started by two former Swansea City staff has grown from a single billboard to a network of seven screens in its first year.
Leapfrog Advertising was set up in July 2025 by Ethan Evans and Fraser Dickson, who both previously worked in the commercial and marketing teams at the Swans.
The pair launched the business with a Start Up Loan backed by the British Business Bank — the same government-supported scheme that has helped other new Swansea-area firms get off the ground.
They started with one digital screen at Swansea’s Quadrant Shopping Centre.
Twelve months on, the company runs seven advertising placements across four locations in south Wales.
The network now includes sites at Parc Tawe in Swansea, in Cardiff city centre, and three double-sided displays outside the Wales Millennium Centre in Cardiff Bay.
In April, the firm moved into new headquarters at Collective by Kartay, a serviced office space in Swansea city centre, as a base for its next phase.
The company says it has also built its own mobile technology that lets advertisers using its billboards follow up with the same audiences online, through Facebook, Instagram and Google — something it claims is a first for a local advertising firm in the UK.
The idea, the founders say, is to link old-fashioned billboard advertising with the kind of targeted online marketing businesses now expect.
Ethan Evans said the pair had set out to “create something different for the Welsh advertising market” by pairing prime billboard sites with newer technology and a personal service.
“To grow from one screen to seven in just 12 months has exceeded our expectations,” he said. “We’ve built strong relationships with partners across south Wales and created an advertising platform that allows businesses to reach audiences both in the real world and online.”
Fraser Dickson said the firm had wanted to bring “a more modern, data-led approach to the sector in Wales.”
He said the mobile follow-up technology had been “particularly exciting” because it let advertisers see their outdoor campaigns working across more than one channel.
The growth comes as the wider billboard industry holds up well. According to the sector body Outsmart, UK out-of-home advertising brought in a record £1.44 billion in 2025, with digital screens making up more than two-thirds of that.
The founders say they plan to keep expanding the network and investing in new technology over the year ahead.
