A new card and gift shop will open its doors in Swansea city centre this weekend.
Cards Direct will open at 29 St David’s Arcade in the Quadrant Shopping Centre — next to Vision Express — on Saturday 13 June.
The store is the family-owned retailer’s fourth in Wales, and continues an expansion that has seen it grow to more than 90 stores across the UK selling greeting cards, gifts, gift packaging, balloons and partyware.
To mark the opening, shoppers will be offered buy one get one free on all single cards from Saturday until 28 June.
Jane Rice, company executive at Centurion, owners of the Quadrant Shopping Centre, said: “We are delighted to welcome Cards Direct to the Quadrant. This is a fantastic new addition to the centre and one that we know will be popular with our shoppers.”
She added: “Cards Direct offers a wide range of quality products at great value, complementing our existing retailers and further enhancing our convenience offer. Their arrival provides another reason for people to visit the Quadrant and reinforces our commitment to delivering a diverse and attractive shopping experience for Swansea and the wider region.”
Mark Watkins, retail operations manager at Cards Direct, said the firm was “excited” to be opening in Swansea city centre and becoming part of the Quadrant community.
“Swansea is a vibrant and welcoming city, and we are particularly pleased to be opening at such an exciting time, with the ongoing developments across the city making it an even more attractive destination for visitors to enjoy,” he said.
“We look forward to welcoming customers through our doors and helping them celebrate life’s special moments with our great range of cards, gifts, balloons and partyware.”
The opening is the latest in a string of arrivals since Swansea-based Centurion bought the Quadrant — with Holland & Barrett unveiling a flagship store and Welsh jewellery brand Clogau moving to a new, larger unit under the group’s ownership.
But the biggest question still hangs over the former Debenhams store — Swansea Bay News revealed last month the tenants tipped to fill the former department store as Centurion’s big reveal nears.
The city centre’s retail mix has continued to shift in recent weeks, with the firm behind the former WHSmith store’s closure plans set to buy Danish chain Flying Tiger — with potential implications for both Swansea and Carmarthen.
It comes amid wider regeneration across the city centre, with the transformation of Castle Square under way a short walk from the Quadrant’s doors.
The Quadrant’s newest store joins a tenant line-up Centurion has been steadily rebuilding since taking ownership — with Saturday’s launch offer giving shoppers the first reason to call in.
