AMMANFORD: Town named among Wales’ top spots for Mother’s Day celebrations

A study of Google search habits has revealed that residents in the two towns are among the most likely to be hunting for the perfect gift or celebration.

Ammanford ranked second in the whole of Wales, with a staggering 704 searches for every 1,000 people.

Carmarthen followed closely in third place, recording nearly 700 searches per 1,000 residents.

The research, conducted by Geraldo’s, analysed over 42 million searches across the UK to see which areas celebrate the day the most.

It estimated that around 60% of the UK public took part in Mother’s Day last year, spending a combined £1.4 billion on gifts and treats.

In Llanelli, more than half of the population — 510 per 1,000 people — were found to be searching for ways to mark the occasion.

Port Talbot also showed strong results, with 488 searches per 1,000 residents.

Toni Dawson, owner of Geraldo’s, said: “Family runs through the core of our business.”

She added: “We know how important days like Mother’s Day are to millions of others up and down the country.”

The data suggests that despite the rising cost of living, recognizing the “care, advice, guidance and love” of mothers remains a top priority for locals.

Ms Dawson noted that for those missing their mothers, the day can be difficult, but remains an important time for “recognising the memories you have.”

The study found that Wales as a whole saw nearly 1.6 million Mother’s Day searches, averaging around one search for every two people.

The findings highlight the deep-rooted family values held across Carmarthenshire and Neath Port Talbot.

The data was compiled by comparing search volumes against local population figures to find the true “Mother’s Day capitals” of the country.

With the big day arriving this Sunday, March 15, local businesses are bracing for a busy weekend as residents finalise their plans.