A popular Gower gelato brand is expanding beyond its Penclawdd home – taking over an iconic beachside kiosk at Caswell Bay as the first step in a wider growth strategy.
GG’s Gelato, which has operated its ice cream parlour in Penclawdd since 2019 and supplies multiple trade customers across the region, has acquired the food and beverage kiosk at Caswell Bay through chartered surveyors RJ.
The kiosk – known as The Beach Shack – was run for 54 years by Robert, who retired earlier this year having served generations of beachgoers at Caswell Bay. Robert said at the time that he had already offered to help the new owner settle in.
Toby Link-Jones, Operations Manager at GG’s, said Caswell had been on their radar for some time. “When this Caswell property became available it was a no brainer,” he said. “It’s such an iconic spot, and for what we’re building with GG’s, it just felt like the right fit.”
As well as its full gelato range, the kiosk will offer grab-and-go coffee, cold drinks, and a selection of hot food and snacks – including pizza served from a bespoke pizza oven.
Link-Jones said the location held a special significance. He described Caswell as a place with a real sense of nostalgia for many people – somewhere they had grown up visiting. Taking over from another family-owned business that had operated there for many years made it feel, he said, like “a genuine full-circle moment.”
The goal, he added, was to become part of the same memories for the next generation.
The Caswell acquisition marks the first step in what GG’s describes as a planned portfolio of owned sites across South Wales. The brand said it would continue looking at opportunities – but only where the location felt right and could be operated to the standard they want.
Link-Jones was clear that growth would be managed carefully. He said the focus over the next few months was getting Caswell operating to the standard the brand wanted, before looking at further sites.
RJ Chartered Surveyors has been working closely with GG’s to identify suitable premises across South Wales.
James Smale-Davies, Associate Director at RJ Chartered Surveyors, added: “It has been a pleasure working alongside GG’s as they take this exciting first step into expanding their physical presence. Caswell is a prime coastal location, and the kiosk presented a unique opportunity for a high-quality, locally rooted brand to establish itself in a setting that aligns perfectly with its offering.
“We look forward to continuing our relationship with GG’s as they explore further opportunities across South Wales and build on what is already a strong and much-loved brand.”
GG’s was founded in Penclawdd and has built a reputation for high-quality artisan gelato, supplying a growing number of trade customers alongside its original parlour. The Caswell kiosk represents its first permanent second site.
Caswell Bay is one of Gower’s most visited beaches, sitting within the UK’s first Area of Outstanding Natural Beauty and drawing visitors from across south Wales and beyond throughout the summer season.
