SWANS: Copper returns on new home kit, on sale Saturday

Copper is back on the Swansea City shirt. The club’s new home kit for the 2026-27 Championship season goes on sale at 10am on Saturday, 1 August, in store and online.

The white shirt carries copper and black pinstripes, with copper detailing on the collar and sleeve cuffs.

Made by Joma, it is the first time copper has featured prominently on a home strip since the 2015-16 season, a nod the club says to Swansea’s “proud heritage and industrial legacy”.

It is a fitting thread for a city whose copperworks once earned it the Copperopolis name.

The Welsh details run deeper than the copper. Abertawe is printed across the back of the neck.

Inside the collar sits the Welsh flag, alongside the words “Ein Hanes. Ein Dyfodol. Ein Ffordd.”, our history, our future, our way.

The kit will be worn for the first time in Saturday afternoon’s home pre-season friendly, when Spanish side CD Leganés visit the Swansea.com Stadium.

The launch shoot took the new shirt to another Swansea landmark, with the club unveiling the kit among the red seats and gilded balconies of the Grand Theatre.

The shirt also carries two new sponsors. Health supplements firm AG1 takes the front in what the club describes as a landmark partnership, with the company’s name appearing on all men’s and academy shirts this season.

The club says the deal is about the bottom line as much as the branding. Chief executive Tom Gorringe pointed to the league’s financial rules: “Given the financial regulations within the league, generating more income is essential for the club to be able to compete.”

Gorringe said the agreement “underlines the hard work put in by our ownership group and team on the ground in Swansea”, with the men’s, women’s and academy set-ups all to use the company’s products.

AG1, founded in 2010, sells daily supplement blends and already sponsors the England and Ireland rugby teams, six-time overall World Cup champion skier Mikaela Shiffrin and the Ironman series. The Swans are what the company says is its first move into football.

AG1’s international president Tim Harrington said the club’s owners sealed it. “Partnering with a club backed by owners like Luka, Snoop and Martha, who each bring that same relentless drive in their own fields, felt like a natural fit for our first move into football,” he said.

Co-owner Snoop Dogg said the partnership “just feels right”. “AG1 and Swansea City are both about showing up every day, putting in that work, and always looking to level up,” he said, adding he was “looking forward to seeing what we can build together this season”.

ASI:One by Fetch.ai becomes the sleeve sponsor across the home, away, third and goalkeeper kits, in what the club says is a record sleeve deal.

Swansea Building Society stays on the back for an eighth consecutive season. With no separate junior sponsor, the club says young supporters can once again wear the same shirt as the players.

The kit is made from 100 per cent recycled polyester, which the club says is part of its efforts to reduce plastic waste, with a micromesh finish and flatlock seams.

Adult shirts are £65 and children’s shirts £55. Shorts are £30 for adults and £24 for children, socks are £13 to £14, and mini kits are £47.

One thing to know before ordering a name on the back: at launch, shirts can only be personalised with supporters’ own names. Player names and numbers will not be available until the season starts, in case squad numbers change before then.

The club also advises that sizes may run small, recommending ordering a size up if unsure.

The kit launches at The Foundry, the club’s newly refurbished store at the stadium, open 10am to 5.30pm on Saturday and 10am to 4pm on Sunday, with Sunday opening continuing through August.

The store will also host a quiet hour from 12pm to 1pm on the first Friday of every month, run with the Swansea City Disabled Supporters’ Association to provide a more relaxed shopping environment.

The new shirt follows the one-off Death Row Records kit worn on the Austria tour, and replaces last summer’s 2025-26 design.

Vitor Matos’ side open their Championship campaign next month.