Set up by the UK’s largest dog welfare charity, Generation Pup is the first study of its kind to follow dogs of all breeds and backgrounds over the course of their lives. And now, with more than 9,700 puppies already enrolled, the call has gone out across Wales for a final wave of participants before the milestone of 10,000 is reached.
The charity, which has rehoming centres in Cardiff and Bridgend, is encouraging owners of puppies under 16 weeks old to sign up and contribute vital information that could improve dog welfare for generations to come.
A puppy’s journey, a nationwide picture
From muddy paws to mischievous growls, each puppy’s routine tells a story—and through Generation Pup, researchers are capturing those stories in unprecedented detail.
By collecting updates on environment, diet, daily routines and behavioural quirks, Dogs Trust is building a comprehensive view of how early life influences long-term outcomes. Participants simply share updates as their puppy grows, helping trace key trends and challenges faced by dogs across the UK and Republic of Ireland.
Among the latest insights? The “sassy teenager” phase. A recent study based on Generation Pup data found that 12-month-old dogs were the most likely to show undesirable behaviours—like barking, pulling on the lead, jumping up, or ignoring recall. The findings reflect a peak developmental period and may help refine training advice tailored to this age group.
Why your puppy matters
Every wagging tail and muddy puddle encounter is a piece of the puzzle—and for researchers, it’s vital.
Jane Murray, Welfare Project and Grants Deputy Head of Research at Dogs Trust, said:
“This important research study aims to deepen our understanding of how early life experiences influence the health and behaviour of dogs throughout their lives.
Your participation will make a valuable contribution to improving the welfare of dogs now and in the future.”
Whether your dog is destined to chase squirrels in Swansea or settle into a calm family life in Carmarthen, its journey contributes to a bigger picture—one that could shape how trainers, vets and owners support dogs in years to come.
How to join
The process is simple and free. Owners of puppies under 16 weeks old can sign up at www.generationpup.ac.uk and choose their level of participation. From surveys to health updates, each contribution adds detail to the broader canine story.