blank
Connect with us

Food & Drink

Joe’s Ice Cream to celebrate 100th birthday with rebrand and grand reopening

Published

on

The company behind one of Wales’ best-loved brands has reached an astonishing milestone. Joe’s Ice Cream turns 100 this month – and it is set to unveil some exciting changes, and a new dessert, for its loyal customers.

The iconic Welsh brand will unveil a rebrand, renovation and the official grand reopening of its signature parlour on St Helen’s Road, Swansea, on Friday 10th June. The new brand, to be unveiled on that date, will represent both a celebration of the firm’s 100-year heritage and a return to its remarkable roots.

Advertisement

It will also launch a very special new dessert at the event: a Centenary Sundae, an Italian-style Tiramisu flavoured dessert, specially designed to celebrate its special anniversary and Italian heritage.

In addition, it will be raising money for two charities at the relaunch event at St Helen’s: The British Red Cross and Local Aid.

The origins of Joe’s Ice Cream can be traced back more than 100 years – to 1898 when Luigi Cascarini travelled from Italy to Swansea in search of work. Surprised by the lack of cafés around the docks, he started his own, serving coffee dawn until dusk.

His eldest son, Joe Cascarini followed him to Wales and in 1922, he set up his own café and quickly diversified and started serving homemade ice cream at 85 St Helen’s Road – still the site of the company’s landmark premises today.

Since then, the business has grown, diversified and its now in its fourth familial generation, becoming an increasingly recognisable brand in Wales and further afield, with strong community links.

Later this year, the national Storytrails project will connect this history of Joe’s with the Swansea public and community. Storytrails is an immersive experience which brings untold stories from the past to life through the magic of the 3D internet and augmented reality – the same technology that players of Pokémon will be familiar with.

Advertisement

The company will also celebrate its heritage and 100-year landmark in another way: by planting 100 trees in Wales, and another 100 in the Western region of Nepal. This project has been organised in conjunction with Centenary Forests via Swansea University, a social enterprise that supports biodiversity in farming and the environment. The site for the 100-tree plantation in Wales is in planning and will be planted later this year.

Lucy Hughes, director, Joe’s Ice Cream, said: “Here at Joe’s Ice Cream, we have always understood the importance of the company’s heritage and history, but for our family business to reach such a remarkable milestone is truly humbling. We wanted to mark the occasion in a way that was befitting of our modest beginnings, and we feel an exciting refurbishment at the same premises where it all began is a perfect way to celebrate with our customers. We hope that the next generations of our loyal custom base continue to visit us and create happy memories at our parlour.”

Joe’s prepacked ice cream range, created by Enrico Cascarini in the late 80s.

Jay Bedwani, founder of the Storytrails project, said: “Using AR technology is a brilliant way of stepping into the past and experiencing the fascinating story of Joe’s. For me, the story of Joe’s isn’t just about the man himself, but the whole community, and one special person who always had his back. It’s an emotional story, and very relevant to the times we’re living in now. I can’t wait for people to experience it!”

Storytrails will take place over a free two-day festival from 10 – 11 August at the Central Library. The public will be invited to walk a short trail around Swansea centre to discover the surprisingly dramatic history of Joe Cascarini and his sister Gerardina. 

(Lead image: Joe’s Ice Cream parlour on St. Helen’s Road)

Advertisement
Advertisement
Click to comment

Leave a Reply

Food & Drink

Winner winner, weekday dinners: Morrisons introduces midweek dinners for under a fiver in its cafés

Published

on

By

Amidst the cost of living crisis, supermarket giant Morrisons is introducing a ‘meal of the day’ for under a fiver to its cafés nationwide.

Every weekday from 3pm, a ‘Daily Special’ will be discounted, offering a saving of up to £3.89 on the individual product price.

Advertisement

The meal on offer will rotate each day and customers can choose from British roast chicken served with chips and coleslaw, a hearty chicken tikka masala, a 9-piece breakfast brunch, a succulent British cheeseburger served with chips and coleslaw and the ultimate beer-battered fish and chips.

The offer includes a drink and vegetarian alternatives are also available.

Each meal will be priced at £4.99, which the supermarket chain says makes them cheaper than the same evening meals at Wetherspoons, Harvester and Beefeater.

Morrisons also say that kids can also eat free all day with the purchase of any adult meal, meaning a family of four can enjoy a meal out together for just £9.98.

Ali Lyons, Head of Morrisons Cafés, says: “We know how hard it is for our customers at the moment and we want to make sure they are still able to enjoy a meal out, even on a budget. We’ve handpicked these favourites so that no matter what day it is, our customers can enjoy a saving.”

Advertisement

Morrisons £4.99 offer will be available in its 406 cafés nationwide after 3pm every weekday. The ‘Daily Specials’ on offer are:

MondayRoast Chicken served with Chips & Coleslaw or Cheese & Onion Quiche served with Chips & Coleslaw 
TuesdayChicken Tikka Masala or Mac ‘n’ Cheese 
WednesdayBreakfast Brunch or Full Vegetarian Breakfast 
ThursdayCheeseburger served with Chips & Coleslaw  or Vegetarian burger served with Chips & Coleslaw 
FridayUltimate Fish & Chips

(Lead image: Morrisons)

Continue Reading

Food & Drink

Proposal to ban tea and coffee for under 16s in Wales branded ‘illiberal’

Published

on

By

photo of person s hand pouring liquid to cup

Proposals to consider banning the sale of tea and coffee to under-16s in Wales have been labelled ‘outrageously illiberal’ by the Welsh Liberal Democrats.

The Welsh Labour Government reportedly confirmed that it is considering the move as part of plans to make young people healthier and stop rising obesity rates.

Advertisement

The move comes as the Welsh Government raise concerns of the rising consumption of high-caffeine energy drinks among young people is also causing concern about the effects on their education.

Commenting Welsh Liberal Democrat Leader Jane Dodds said: “It is beggars’ belief that this is even under consideration.

“We are all aware obesity is a serious problem in Wales and it is important that we take action to reduce the levels across Wales.

“However, it doesn’t take an expert consultation to realise that tea and coffee are not responsible for high obesity levels.

“It would be outrageously illiberal to ban the sale of coffee and tea to under 16-year-olds, something which they regularly drink themselves at home.”

Advertisement

(Lead image: Elina Fairytale / Pexels.com)

Continue Reading

Food & Drink

Tesco makes it even easier for Swansea shoppers to help local food banks and charities

Published

on

By

Tesco is making it easier than ever for shoppers to give a helping hand to food banks and charities feeding people in their local community, with ready-prepared donation bags at local stores in Swansea this summer.

The Tesco Food Collection is taking place in every large Tesco store across the UK from Thursday, June 30 until Saturday, July 2, and shoppers are being urged to donate long-life food to support local food banks in the Trussell Trust’s network and thousands of frontline charities supplied by FareShare. Tesco will top up all food donations made during the collection with an extra 20% cash donation to support the two charities.

Advertisement

The pre-filled donation bags, available during the collection, will contain items that are most-needed by the local Trussell Trust foodbank or frontline charities supplied by FareShare. Shoppers will be able to scan the contents at the till as part of their usual shop before dropping the bag into the food collection donation trolley.

It is one of a number of new ways that customers can give their support during this summer’s food collection. Shoppers can also for the first time round up their bill at the checkout to make a small donation to both the charities.

From this week it is also easier for customers who shop in Express stores to support the charities, with new permanent donation points being placed in every Tesco Express store in the UK for the first time, meaning shoppers will now be able to donate at Express stores year-round. Shoppers can also donate their Tesco Clubcard points online to either of the charities.

Tesco’s Pre-filled donation bags

Tesco Head of Community Claire de Silva said, “This collection marks ten years of us working with the Trussell Trust and FareShare. During that decade our customers have been amazingly generous, donating more than 100 million meals during our food collections and at permanent collection points in stores. This summer we wanted to make it even easier for customers to donate as we know that every can donated really does help.”

Donations are more important than ever as the charities have reported increasing need for food.

Sarah Germain, CEO at FareShare Cymru, said: “Our charities are telling us that the need for food has vastly increased as a result of the cost-of-living crisis, and over the last year we’ve continued to deliver four meals every second to people facing food insecurity across the UK.

Advertisement

“That’s why we would be immensely grateful to anyone who is able to donate a bag of pasta or tin of vegetables over the Tesco Food Collection weekend – your generous donations will help us continue providing vital support to families struggling to cope this summer.”

Danni Malone, Director of Network Programmes and Innovation at the Trussell Trust added: “Every year, we are amazed by the generosity of Tesco customers who donate to the Food Collection.

“We know that many families on the very lowest incomes have been forced to the doors of food banks to get by, as the nation faces a rapid rise in the cost of living and continues to recover from the devastating effects of the pandemic. So, once again, we are calling on shoppers to give generously and make a difference to people who need our support over the coming weeks and months.”

Advertisement
Continue Reading
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement

Trending

Copyright © 2021 Swansea Bay News