The Range buys Wilko’s website and brand – but no stores

Administrators pwc say that after a short period of transition, it expects online operations to recommence as the administration store trading programme concludes in early October.

As part of the deal, 36 employees from wilko’s digital team have transferred over to The Range.

Jane Steer, joint administrator, says: “Since our appointment, the feedback from customers and wider stakeholders during this challenging period has reinforced the fact that wilko remains a much loved and trusted brand within the UK. This sale to The Range will ensure that the wilko name lives on under their ownership and we wish The Range every success.” 

The Range has not picked up any of Wilko’s bricks and mortar stores, however.

Administrators have previously announced discount retailers B&M has acquired 52 stores and Poundland 72 stores, however these are set to be rebranded under the retailers own brand names.

A number of Wilko stores have already closed as part of the administration process, with more closures to come.