There is now a toy donation box by the door of every Lidl in Swansea, Neath Port Talbot and Carmarthenshire.
Shoppers can leave a new, unopened toy for a child who might otherwise have nothing to open on Christmas morning.
The boxes stay until Wednesday 16 December, and Lidl says what goes in them is handed out to families nearby.
The supermarket is also giving away £100 vouchers to 250 shoppers. That draw closes on Tuesday 1 December.
What you can put in the Lidl toy box
Any new toy still in its packaging will do. It does not have to come from Lidl.
The first Lidl toy banks appeared in November 2022, after the charities the chain works with said toys were what they needed most after food.
The toys are passed on through Neighbourly, the scheme that already takes surplus food from stores such as Briton Ferry Road in Neath to charities and food banks.
How to enter the £100 Lidl Plus voucher draw
You need a Lidl Plus account and to be 18 or over. Entry is through an online form, which asks for the email address and phone number on the account.
It is one entry each and you do not have to buy anything. Entries close at 11.59pm on Tuesday 1 December.
The 250 winners can spend the £100 themselves or give it to a friend, neighbour or relative.
The voucher has to be used within seven days of arriving.
One in 12 parents may turn to donated toys, Lidl survey finds
One in 12 parents told a survey for Lidl they were thinking of using a charity toy scheme this Christmas, so their children had something to open.
One in eight expected to dip into emergency savings to pay for presents. The survey questioned 1,000 UK parents of children aged three to 12 in October.
Most of them, 69%, said they knew someone who might struggle to afford presents this year.
A spokesperson for Lidl said: “We know Christmas is going to be hard for a lot of people this year and we want to do what we can to help.”
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