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Swansea is the most festive city in the UK with families putting up their decorations earlier than anywhere else in Britain



Swansea has been crowned the most festive place in the UK with families putting up their Christmas decorations earlier than anywhere else in Britain. 

While households across the nation are often divided when it comes to deciding when they should start decorating their house, it seems those in Swansea have concluded the earlier the better. 

Having asked 1,000 Brits from across a number of different cities and counties when they put up their Christmas decorations, it was those living in Swansea who said they hang them up the earliest – an average of 49 days before Christmas Day. That’s November 6! 

The research carried out by electrical wholesaler ERF, found people in Stirlingshire, Scotland, are almost as desperate as those in Swansea to untangle their lights and unbox their baubles with residents deciding that 48 days before Christmas Day is the perfect time to decorate their house. 

In contrast, if you live in Shropshire, you’ll do well to find any houses lit up before December with residents waiting until December 6 to get into the festive spirit. 

Those living in Renfrewshire and Lothian are equally as reluctant to spread the festive joy with Scots living in these two locations also leaving it until 19 days before Christmas to get the decorations out. 

The most festive cities/counties in the UK (based on when families put up their Christmas decorations) 

City/countyDays before Christmas families decorate their houses (Avg) Date
Swansea496th November
Stirlingshire487th November
Antrim4411th November
Northumberland4213th November
Bedfordshire3619th November
Aberdeenshire3520th November
Gloucestershire3322nd November
Staffordshire3322nd November
Bath3025th November
Leicestershire3025th November
Cornwall2926th November
Somerset2926th November

The least festive cities/counties in the UK (based on when families put up their Christmas decorations)

City/countyDays before Christmas families decorate their houses (Avg)Date
Shropshire196th December
Renfrewshire196th December
Lothian196th December
Cambridgeshire205th December
Lincolnshire205th December
Sussex205th December
Wiltshire205th December
Derbyshire214th December
Worcestershire214th December
Ayrshire223rd December
Buckinghamshire223rd December
Devon223rd December

Taking into account all of the regional variations, the average number of days before Christmas Day Brits get their decorations out is 27 (November 28). 


This year, November 28 falls on a Sunday and perhaps rather fittingly this conforms with traditions which state Christmas trees and decorations should be put up at the beginning of Advent – which starts on the fourth Sunday before Christmas Day. 

Unsurprisingly for those who fight each year with their parents about the decorations, the research also found age plays a big part in determining the date. 

The data confirms that younger people favour putting up their decorations earlier, compared to older generations.

Under 35s put their decorations up 29 days before Christmas versus over 35s who put them up 24 days prior.

Aside from Christmas decorations, the tree itself is really the star of the show. Buying a real tree or pulling out the same artificial one each year is yet another preference that Brits are firmly set on. 


Out of the two options, over two-thirds (68%) of people present an artificial tree in their home, as opposed to a real one. 

Let’s not get started on the 6% of Brits who celebrate Christmas but don’t even bother to put up a tree! 

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Dobbies marks ‘Bring your Christmas Tree Home’ Day at its Swansea store




Garden centre Dobbies is encouraging people in Swansea to think sustainably this Christmas, as they mark ‘Bring your Christmas Tree Home Day’ (4 December 2021).

Dobbies’ annual ‘Bring your Christmas Tree Home Day’ takes place on the first Saturday of December and marks the day most shoppers visit their local garden centre to pick up their real cut or pot grown Christmas trees.

Ethan Firth, Dobbies Little Seedling Ambassador

This year, the UK’s leading garden centre retailer has launched a new range of real Christmas trees for every space at its Swansea store, making it easier to find the perfect tree no matter your style or budget. From small trees like the pot grown Picea ‘Conica’, ideal for compact spaces; to the slim grade Nordmann Fir, perfect for tight spots; to the impressive Premium grade Nordmann Fir for large rooms, there is something for every home, so you can do Christmas your way.

This ‘Bring your Christmas Tree Home Day’, Dobbies is encouraging shoppers buying real trees to think ahead about how they can reuse their Christmas centrepiece once the festivities are over. The garden centre has announced its top tips on how people can repurpose their cut Christmas trees to create a wildlife haven for small animals and insects to shelter in during the winter months and reduce waste in the new year. This is part of the #SustainableDobbies campaign, in which the retailer raises awareness of sustainable products and practices for customers and supporters.

Dobbies’ Horticultural Director, Marcus Eyles said: “Choosing a real tree is one of the most-loved Christmas traditions, and on this year’s ‘Bring Your Christmas Tree Home Day’, we want to encourage people in Swansea to be mindful of how they can recycle their cut real trees once the festivities are over.

“Cut real Christmas trees can be a great tool when it comes to creating a safe place for wildlife to shelter during the winter months, so we’re delighted to show people how they can make use of their trees once the Christmas decorations have come down.”

Fay Vass, Chief Executive of British Hedgehog Preservation Society said: “We’re delighted that Dobbies are shining a light on ways in which people can create a safe space for hedgehogs and other wildlife in their gardens. Hedgehog numbers are in decline, and they have recently been added to the UK Red List as a species that is vulnerable to extinction. We all need to play our part in improving their habitat and we hope people will take advantage of these tips to help create a safe place for wildlife in their gardens.”

Marcus has outlined a step-by-step guide on how people can reuse their real cut Christmas trees to make a wildlife haven in their gardens in the new year:

  1. Remove the tree from your house carefully to stop any loose needles from dropping. Marcus recommends wearing thick gloves to protect your hands.
  2. Using a good quality pair of secateurs, starting from the top remove each branch as close as possible to the main stem.
  3. Stack the branches together four or five pieces high and place onto soil or leaves under large shrubs, trees or hedges.
  4. Repeat this process until all the branches are used. This will provide a great shelter for small animals and insects to protect them from the worst of the winter weather. Marcus points out that the needles and branches will breakdown over time to produce organic matter than will enrich the soil.
  5. For the main trunk of the tree use a pruning saw to cut into 30cm lengths, which can then be stacked to make a mini log pile which is a great habitat for wildlife to shelter in.

Dobbies is encouraging the children who attend its Little Seedlings Club to take the lead in creating wildlife shelters.

Ethan Firth, Dobbies Little Seedling Ambassador, adds: “Christmas is a time to create fond


memories and what better way than to keep a memory of Christmas whilst considering the environment and being sustainable all at the same time! I plan to re-pot our family pot grown Christmas tree and reuse for next Christmas, and the cut Christmas tree in my bedroom I’m going to recycle and make a hedgehog shelter.”

To find out more about Dobbies, visit

To find out more about the British Hedgehog Preservation Society, visit

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Council backing for Small Business Saturday




Swansea Council is backing Small Business Saturday by continuing to encourage people to shop local.

Being held on Saturday December 4, Small Business Saturday is a UK-wide grassroots campaign that encourages people to support small businesses within their communities.

The Swansea Council plea follows on from the authority providing over £150m of support to local businesses throughout the pandemic.

Grants of up to £1,000 are being made available to support start-up businesses, with grants of up to £10,000 being provided to help businesses throughout the city upgrade the look of their properties.

Free bus travel schemes are helping support local shopping, along with the provision of free outside public space use for businesses to expand. The council is also helping businesses by working with the Welsh Government to provide grants through the Transforming Towns scheme.

Cllr Rob Stewart, Swansea Council Leader, said: “Our local, small businesses have been there for us throughout the pandemic, and the council is there for them too.

“So as well as all we’re doing as a council to help our small businesses as part of our economic recovery fund – which has now been increased from £20m to £25m – we’d also continue to encourage people throughout Swansea to support their local traders both on Small Business Saturday and beyond.


“This is important because it boosts our local economy while helping sustain and create jobs for local people.”

Cllr Robert Francis-Davies, Swansea Council’s Cabinet Member for Investment, Regeneration and Tourism, said: “Small businesses are the lifeblood of communities right across Swansea, so they rightly deserve our backing.

“From innovative new businesses to those which have been in our communities for generations, many people enjoy the retail and social opportunities they provide both in the city centre and throughout all others parts of Swansea. This is an especially important time of year for our businesses too as we head towards Christmas, so I’d encourage as much support as possible.”

The council has also launched a Shop Local Swansea campaign to encourage people to shop more locally by supporting smaller, independent businesses in their communities. The campaign includes a Shop Local webpage with listings of businesses in communities including Clydach, Gorseinon, Gowerton, Killay, Morriston, Mumbles, Pontarddulais, Sketty and Uplands.

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Oak tree marks contribution of Jewish refugees




An oak tree has been planted in the grounds of Swansea’s Guildhall to mark the 80th anniversary of the Association of Jewish Refugees.

The national charity, which supports Holocaust refugees and survivors living in Great Britain, is planting 80 native oaks at different sites across the country.

Swansea Council was eager to support the initiative to recognise the huge contribution Jewish refugees have made to the city and the UK.

Council Leader Rob Stewart and Lord Mayor Mary Jones were joined by Norma Glass MBE, a leading member of the Jewish Community in Wales, 

and representatives from the inter-faith community and the City of Sanctuary.

Cllr Stewart said: “It is a privilege that Swansea is one of the 80 locations chosen for this fantastic initiative by the Association of Jewish Refugees.

“We are proud that Swansea welcomed refugees at a time of crisis and celebrate the contribution that they have made to the city over so many years.


“Equally we must never forgot that so many millions were not so lucky and perished in the Nazi death camps during the Holocaust.

“On December 10 Swansea will declare its intention to become a Human Rights city and today’s events are a step towards that, sending out a clear message that Swansea is a safe and welcoming place to live.”

Ms Glass said: “On behalf of the Swansea Jewish community we are so grateful and appreciative of this thoughtful gesture by Swansea Council for this memorial of 80 years to be marked by the planting of a tree.

“We thank all those involved in the organisation of this event and feel honoured. Shalom “

(Lead image: Swansea Council)

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