Work to build 192 homes on the old Revlon factory site in Maesteg is due to start next month, with the first families expected to move in by April 2027.
The 16-acre site off Ewenny Road, next to the Oakwood Estate and a short walk from the railway station, has stood empty for more than 12 years since the cosmetics factory, later run as Cosi, and the neighbouring Cooper Standard car parts plant shut.
The homes will be built by Sylfaen, a new commercial company set up by Bridgend housing association Valleys to Coast, working with Tai Derw Developments, part of Edenstone Group. Sylfaen says planning permission for the £41.8m scheme has now been approved.
That is not the line-up announced a year ago. In August 2025 Bridgend County Borough Council exchanged contracts with Avant Homes to buy the land and build up to 200 homes for Valleys to Coast, with work to start in early 2026 and finish by 2030.
Avant is not mentioned in the new announcement, and neither Valleys to Coast nor the council has said why the builder has changed. The finish date has moved back a year, to 2031, with construction in phases.
Of the 192 homes, 35 will be for social rent, 19 for affordable rent and 54 for shared ownership. The remaining 84 will be sold on the open market, with Valleys to Coast saying the proceeds will be reinvested in building and maintaining social homes across south Wales.
The plans also include a community garden, public open space and a children’s play area.
James Griffiths, managing director of Sylfaen, said: “For more than a decade, this site has stood empty, but soon it will be a vibrant, thriving neighbourhood. By offering a true mix of social rent, affordable ownership, and open market sale properties, we are creating opportunity and meeting a range of local housing needs.”
He added: “Our goal is to build communities where people can grow, work and belong and we look forward to working closely with key partners and local residents as we turn this long-awaited vision into reality.”
Sylfaen is putting a Community Cabin on the site, where its team will take questions from neighbours and local councillors can hold surgeries. It is also asking residents to suggest names for the development, its six new streets and its eight house types, with a nod to the site’s industrial past.
The company says it will contribute more than £100,000 to local projects, up from the £20,000 Valleys to Coast pledged last year.
The scheme has been a decade in the making. Cardiff Capital Region put in £3.5m in 2022 to fill old mine shafts, divert a mining drain and clear the ground, and the council granted outline permission for 201 homes in early 2024 before putting the site on the market.
Clowes Developments began the groundworks in spring 2025, and the council said at the time it was keeping a further three acres for a transport interchange and new workspace. The 2022 masterplan also promised small shops and an enterprise hub, none of which appear in Sylfaen’s announcement.
Cllr Neelo Farr, Bridgend County Borough Council‘s cabinet member for regeneration, said last year the project would “completely transform our largest valleys brownfield site” and bring “huge economic and social benefits” to the Llynfi Valley.
Sylfaen describes Ewenny Road as its first scheme. Its website lists a second at Cardiff Gate in Pontprennau.
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