Swansea Boots store gets beauty counter makeover

The Boots store at Swansea’s Quadrant Shopping centre has seen a big investment, ahead of the busy Christmas period.

The store has welcomed the arrival of nine new, beauty counters, which the retailer says will attract even more shoppers to Swansea city centre.

The nine brands include Rihanna’s Fenty Beauty, Kylie Cosmetics, Laura Mercier, Bobby Brown, Too Faced, Elizabeth Arden, Kat Von D, The Ordinary and Origins.

Boots say that shoppers can now also enjoy the services of a bespoke team of Boots Beauty Specialists in store.

The Specialists will be located at the newly introduced, Beauty Studio which is where shoppers can get mini make-overs and touch-ups, in addition to fully un-biased make-up advice and guidance.

The beauty studio is also equipped with phone chargers, so customers can sit back, re-charge and experience the best beauty advice in Swansea.

The Quadrant Shopping Centre Manager, Lisa Hartley, said: “This is an exciting time for Swansea’s make-up lovers. Many of our new brands can only be purchased online or in Cardiff (in Wales) so this is an exciting time for beauty fans across Swansea and south-west Wales.

“We are also proud that large, national brands are seeing huge potential for growth in Swansea. The Boots Beauty Hall transformation joins other brands including Ernest Jones and Vision Express, who have each invested heavily into their existing stores. It’s brilliant seeing big brands giving their Swansea stores a new lease of life, in-line with the exciting, changing face of Swansea’s city centre.”

Boots Beauty Hall manager, Helen Bamford, said: “We are so excited by the arrival of our new make-up lines. There is huge demand locally for these brands and we’ve already experienced a big surge in shoppers taking advantage of the incredible lines now available in store.

“The arrival of our Boots Beauty Specialists has also been fantastic. Their knowledge is second-to-none and customers can rest in the knowledge that they are being advised to use the products that are best suited to their individual skin and beauty needs. The specialists are not employed by any one brand and so their advice is fully non-biased and shoppers may walk out of store having purchased items from lots of different brands.

“We can’t wait to welcome even more shoppers in the run up to Christmas and help gift-buyers find the perfect gift for their friends and family.”