Swansea City badge vote: dates, deadlines, how it works

The one-question email is out and the deadline is 17 August. The paperwork published with it shows this began long before the kit launch, and one of the three answers counts in a way voters should know about.

Richard Bond

Published: 8th August 2026

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Swansea City’s vote on the club badge is open, with a one-question survey emailed to every 2026-27 season ticket holder and Jack Army member.

The vote follows Tom Gorringe’s letter to fans this week and closes on Monday 17 August.

The proposal is a swap, not a redesign: the standalone Swan becomes the primary crest, while the current version with “Swansea City AFC” written beneath moves to secondary status.

Both versions stay in use, and the club says supporters would notice the change mainly on the home shirt, where the lettering on the current badge is too small to print and the crest goes on as a circular patch.

Comparison of the Swansea City home shirt with the circular badge and with the standalone Swan crest — The home shirt with the current circular badge, and how it would look with the Swan alone. (Image: Swansea City AFC)

The consultation trail published alongside the vote shows the plan predates that shirt by months. Club officials met the Supporters’ Trust on 5 February to seek approval to begin internal discussions, five months before the kit launched.

Nine of the ten Trust representatives present backed it.

The Matchday Experience Working Group was consulted in May, and the Disabled Supporters’ Association at its AGM in July, where most present supported the change though some did not like it.

Surveys to Trust and DSA members later in July found fans generally positive but concerned about “losing” the text version. The club says that version stays as the secondary badge, used where it best represents the club’s heritage.

A Swan-only primary badge would make the circular patch unnecessary. If approved, the updated crest arrives for the 2027-28 season.

Side by side match action images of a Swansea City player showing the current badge and the standalone Swan crest on the shirt — The comparison on the pitch: current badge on the left, standalone Swan on the right. (Image: Swansea City AFC)

The ballot offers three answers, and one carries small print: supporters who pick “happy with either” will have their vote registered as a positive vote for making the change.

The club has published comparison images alongside the vote, after supporters said seeing the two versions side by side would help.

A Swansea City player making binocular shapes with his hands in a goal celebration, shown twice with the current badge and the standalone Swan — Spot the difference: the two crests in action. (Image: Swansea City AFC)

Anyone eligible who hasn’t received the voting email should contact support@swanseacity.com before 9am on Wednesday 12 August, with ballots sent to late registrations by midday that day.

The club insists the proposal is not a new identity and the Swan itself is unchanged.

The badge changed repeatedly between 2021 and 2023, through anniversary versions and a recolour, before settling back on the familiar 1998 Swan.

Once the vote closes, the results go to the Independent Football Regulator, which reviews the consultation process itself before any change is confirmed.

The proposal was raised again at Wednesday’s fans’ forum, and the club says it will confirm the outcome with supporters at the earliest opportunity.